● Is clearly defined 

The problem identified is clearly defined, and the scope and severity of the problem are backed up with data from a reliable source. There is a clear indication that the problem is inadequately met by current systems or alternative solutions. 

● Key root causes are identified 

The key root causes of the defined problem have been identified. The causes defined by the entrepreneur are validated by empirical or statistical data, ideally from multiple sources. The entrepreneur should be able to clearly explain which are the critical root causes that are not being adequately met by the current systems/support measures. 

● Green entrepreneur shows informed understanding 

The entrepreneur's understanding of the problem is informed by interactions with those directly affected by the problem (e.g., beneficiaries), and there is clear validation of this understanding by stakeholders closely involved in addressing it (e.g., social workers, sector experts). 

● The problem identified is aligned with the thematic focus of the program

Addressing the defined problem will contribute to improved outcomes for youth in Ethiopia and East Africa in the context of the green and circular transition. Addressing the problem could contribute to supporting green/circularity skills and employability, closing the understanding gaps, addressing barriers to green transition, and ensuring equitable access to green products or services, but other outcomes would also be considered as long as there is an argument about how they can contribute to Ethiopia’s Green Future.

● Addresses the identified problem 

The green entrepreneur has developed a solution that addresses the problem identified. The audience of the enterprise (users, suppliers, investors, key partners, and experts) should recognize the solution's impact as credible and a legitimate response to the problem. 

● At the proof of concept stage, with an indication of commercial and social impact

The green enterprise has shown experience in implementing the proposed solution with its primary users or target market for at least a year. The enterprise can provide strong evidence - preferably through evaluation of quantitatively measured outcomes - of positive impact on the main target market. 

● Has the ambition and initial strategy for scaling impact in place 

The green entrepreneur has the ambition to have an impact on a significant share of their target market. They have identified a potential way to help them scale their solution. 

● Demonstrated “Good Fit” 

The green entrepreneur and their team have demonstrated a strong desire and ability to take advantage of the support we can offer in the program. The support provided within the program is a good fit with the strategic priorities of the enterprise and with its operational plan for the period of 2024 - 2025. The enterprise has appointed a clear project lead who will be responsible for the scaling of the solution and will take part in all activities in the program. 

● Demonstrated Leadership 

The green entrepreneur/project lead has demonstrated that they are action-oriented, a strong and inspirational communicator, smart, brave, and passionate. The project lead is an experienced individual (ideally with previous experience in the green sector) and is trusted by internal stakeholders. Internal stakeholders fully support incubation and have been consulted. The project lead demonstrates strong motivation and a growth mindset, balanced with an understanding of the challenges that lay ahead and a willingness to learn, adapt the growth approach, and bring in additional skills, expertise, and mindset to the team if the goals of the Incubator require this. 

● Demonstrated Ethical Fibre 

The green entrepreneur has continued to demonstrate their honesty, trustworthiness and reliability. They have convinced us that they would be a great addition to our global network of social entrepreneurs and our program.

● Competent team in place 

Team roles and responsibilities have been reviewed and there are some initial ideas about what potential roles and expertise will be needed to support their growth. 

● Ability to build and maintain collaborations and sustainable partnerships

The team has a proven collaborative mindset and skills that would allow them to grow. 

● Feasible Goals 

The initial growth ambition is clear and supported by clear goals for addressing the problem. The green entrepreneur can explain what steps they want to take in 2024 and 2025 that can help them eventually reach a significant portion of the target market. 

● Indication of financial sustainability 

The enterprise can demonstrate that it is committed to and on track to identify a sustainable business model. A plus if the enterprise can demonstrate through financial records that it has a track record of mobilising capital for its impact goals and that it has achieved a level of financial stability that will permit it to dedicate resources to pursue its growth ambitions. 

● Processes in place 

A plus if the enterprise has established financial, operational, and people management processes in place. The project leader has identified the need to attract additional expertise in the team to support the growth process and has secured the buy-in of the team.